Ahead of the upcoming holiday season, a new digital marketing guide and companion webinar will soon be released to provide you with resources to target family caregivers with helpful content.
Caring For You, Caring For Others is the latest digital guide from the National Brand Fund and CKFI, and will be released in the weeks following the 2017 Leadership Conference. In this new guide, family caregivers will have access to methods that can help them cope with the stresses of caring for a loved one, strategies to prevent compassion fatigue, resources for paying for long-term care, and information about in-home care and respite care from Comfort Keepers®.
As we have in the past, CKFI will be hosting a webinar to take you through the guide to point out ways in which it can be promoted. The session will be led by our digital agency partner, Upward Brand Interactions, that will introduce you to social graphics, downloadable pdfs, data and statistics available in the guide, as well as offer suggestions on how to use those elements for social media messaging.
To completely take advantage of the mental health guide and webinar, you’ll want to make sure you’ve attended or viewed the Social Media Training webinar first. You can watch a recording of the webinar at CK Brand > Archives > Webinars.
Date, time, and registration details for the family caregiver guide webinar will be announced soon.
If you have any comments, contact Bryan Huber, Global Director of Digital Marketing, at BryanHuber@ComfortKeepers.com.