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CKFI's Weekly Newsletter

Monthly Archives: May 2018

Sales + Marketing | 05/25/2018

2018 Walk to End Alzheimer’s® Teams Now Forming

Now is the time to join the 2018 Walk to End Alzheimer’s® walks across the country, which start later this summer and run through November. Comfort Keepers is one of 40 National Walking Teams this year.

Here are some of the key highlights from 2017’s Walk:

We had 123 teams, with 1,013 walkers, across the country. Comfort Keepers collectively raised $75,092. The Travelling Trophy, awarded to the #1 fundraising team, was presented to the Traverse City, MI Comfort Keepers office, owned by Russ and Leslie Knopp. They raised over $7,000. (See this article that gave them some great publicity)

Our 2018 National Walking Team is at the Member Level and it gives us brand exposure via:

Recognition on the National Teams section of the Walk to End Alzheimer’s website A customized National Team online tool kit and recognition poster you can use in your market Our goal this year is to raise $75,000 collectively and have each team raise money for their local chapter. We want everyone to raise funds, as every dollar counts. The goal is to have NO ‘zero dollar’ teams (i.e., those that walked but didn’t do a self-donation or raise money). Comfort Keepers had 26 teams (21%) with no donations/fundraising. We can help overcome that with some friendly competition! This year, CKFI will incentivize local teams in 4 ways: $2,000 donation to the top 2 fundraising teams as of December 31, 2018 AND donate $500 to 2 teams that that have raised funds, at least $25 (NOT zero-dollar teams), via a random drawing

Who will be the four lucky Comfort Keepers teams to get an incentive donation? Which Comfort Keepers office will raise the most funds for 2018 and earn the beautiful, Travelling Trophy this year?

Click here for the Comfort Keepers national walking team page and create your local team in your city. They have email templates you can use to help recruit walkers and raise funds for your local walk. And don’t forget to check CK Brand > Programs > Alzheimer’s & Dementia > Walk to End Alzheimer’s for more info.

Look for a Team Captain Kickoff webinar later in June, presented by the Alzheimer’s Association. This will be a great overview for local team captains on how to fundraise and motivate your walkers. Look for further Walk to End Alzheimer’s updates here on Friday Flash.

If you have any questions on the Walk to End Alzheimer’s, please contact our national team coordinator, Joni Magnus-Ramsey, at JoniMagnusRamsey@ComfortKeepers.com.

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Events

Reminder: Register to Be Part of the 20th Anniversary Nationwide Open House Celebration

We’re calling on every office in the network to take part in a Nationwide Open...

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Sales + Marketing

Register Today for the June 20 Q3 Promotional Kit Webinar

On Wednesday, June 20, CKFI will present marketing materials and tools that you and your...

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Operations

Now Available: SafetyChoice® MedReady Medication Dispenser

SafetyChoice® has expanded its product line to include a new MedReady medication dispenser. MedReady is...

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Operations

Have You Downloaded the New 20th Anniversary On-Hold Messaging?

No one likes to be placed on hold, but sometimes it’s unavoidable. Rather than looking...

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Sales + Marketing

Reach Your Target Audiences in Q3: Register Today for the Upcoming Promotional Kit Webinar

Are you and your teams looking for marketing materials and tools to secure new clients, and reach referral sources and those in your community? Do you want them to tie in with timely topics throughout the year? We have just what you need. In March, we introduced our Quarterly Promotional Kit series with marketing tools and materials designed around specific awareness topics for Q2, such as mental health and wellbeing, health...

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Events

20 Wishes for 20 Years: Nominate A Client or Caregiver Through June 30

As part of our 20th Anniversary celebration, CKFI will be granting wishes to 20 people throughout the year, based on nominations submitted by you and members of your team. Local Comfort Keepers®’ offices will be part of the announcement to the nominee, with CKFI coordinating the wish. As these wishes are granted, we will share them on social media and through other marketing communication vehicles – making this an excellent opportunity to...

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Learning + Development

Enhance Your Relias Expertise with In-Person Training – May 22 in Indianapolis, IN

On Tuesday, May 22, in Indianapolis, Indiana, Relias Client Success Managers will lead two comprehensive sessions, designed not only to help you understand the ins and outs of the online education portal, but also to teach you how to build effective courses for your team – all of which will strengthen the knowledge base of your staff and caregivers, and fortify your business’s expertise in all areas of senior care. In addition, they will host the following...

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Operations

NBRI Recognizes Comfort Keepers® for Commitment to Customer Satisfaction and Engagement

For the second consecutive year, the National Business Research Institute (NBRI) has conferred its Circle of Excellence Award on Comfort Keepers® for our ongoing commitment to customer satisfaction and engagement. The NBRI Circle of Excellence Award recognizes organizations that place a high value on employee and customer engagement. These organizations demonstrate their dedication by conducting best in class survey research with NBRI and taking action to improve. To qualify for this honor, an organization must...

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Recruitment and Retention

Final HR Symposium Module Next Week for Eastern Division

Next week sees the conclusion of the HR Symposium for the Eastern Division, with the third and final module: Retention Through Engaging Your Caregivers. If you’ve attended the other modules, you won’t want to miss out on this piece, which provides tips and strategies for retaining the valuable members of your team who help make your business so successful. Below are the two options available for Module 3. NOTE: Due to attendee limits, we ask that only...

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Sales + Marketing

Take Advantage of Father’s Day, Memorial Day, and Hurricane Preparedness Marketing Assets

With summer just around the corner, it’s crucial that you have a strategy for catching your target audience’s attention, especially as their schedules become busier. To help you do just that, we’ve developed a few marketing assets that you can use to stay in front of current clients or potential prospects. Father’s Day We’ve put together Facebook and Twitter social graphics – perfect for reminding followers of how Comfort Keepers® can care for elderly parents – and an...

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Business Development

Only a Few Days Left: Register Now for the May 17 Business Development Training in Dayton, Ohio

The next business development training session is less than a week away. Make sure you secure your spot today so that you don’t miss out on the following referral source learnings: Engaging new contacts from the first introduction Utilizing the appropriate questions needed for rapport building Engaging in a natural and free-flowing dialogue Exploring solutions that the prospect will find beneficial to his or her organization Securing a commitment to send referrals to your office Interested...

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Events

Register to Be Part of the 20th Anniversary Nationwide Open House Celebration

As part of our 20th Anniversary celebration, Comfort Keepers® is calling on every office in the network to take part in a Nationwide Open House Celebration on July 18th. By raising our collective voices, we increase the excitement and awareness around our milestone anniversary and you differentiate yourselves in your market. Celebrating locally with your clients, referrals, community partners, and staff is a great way to be involved your community and raise your presence. This celebration...

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Sales + Marketing

Comfort Keepers® Goes to School

Sodexo works closely with hundreds of school systems throughout the United States to provide healthy...

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Sales + Marketing

Introducing the Comfort Keepers®’ Digital Brochure

Win your clients and referral sources with the new, interactive, digital Comfort Keepers®’ brochure! This...

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Advertising to Reach Wider Audiences

New and exciting changes are taking place during the 2015 second quarter media plan. After...

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Legal News

Department of Labor Lawsuit: Special Alert

The U.S. Court of Appeals for the D.C. Circuit denied both the Home Care Association...

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Operations

Comfort Keepers® Teams with ClearCare®

  Following a thorough due diligence process, Comfort Keepers® is excited to announce that we’ve added...

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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc. |  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.

Footer Text

CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc.
  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.