Next week, Comfort Keepers® offices nationwide will be hosting Open House events to help celebrate the brand’s 20th Anniversary. You’ve done all the hard work. The easier – and most important - part is spreading the word through PR and social media to generate publicity and awareness for your franchise locally – and to show how you are part of an established brand. Even if the event is solely for your staff/caregivers, it's important to share this on social media since candidates often check these platforms to understand company culture.
If you’re not sure where to start with promoting your event, we’re here to help. We’ve put together tips that you can follow in the coming days to help you get the word out.
PR Tips & Timeline:
This Week: Finalize local press release (attached here
). Finalize open house guest list.
3 Days Before: Contact previously identified news reporters/editors. Call/email them with event information including any special guests, charitable donations, video and photo opportunities and press release. Identify internal spokesperson(s).
1 Day Before: Follow-up with news contacts to determine event news coverage and identify additional information they may need. Send calendar invites to news reporters that have confirmed. Set DVRs to record local news broadcasts.
Day of Event: Monitor news outlets for coverage. Collect contact information of any news reporters that cover the event.
1 Day After Event: Post to social media accounts any news coverage of your event.
2 Days After Event: Send a note/email to news reporters covering your event thanking them for their coverage and accurate reporting. Offer yourself as a resource for any future reporting.
Social Media Tips & Timeline:
Use the following hashtag for all 20th Anniversary promotions: #CK20Years
This Week – Post the following: Join us on July 18th to celebrate Comfort Keepers' 20th Anniversary by attending our Nationwide Open House! #CK20Years
1 Day Before – Post the following: Are you attending the Comfort Keepers Nationwide Open House tomorrow? We can’t wait to celebrate 20 years of care with our clients and caregivers. Use the hashtag #CK20Years to share your memories with us!
Day of Event: We recommend posting a photo of you and your team at the open house event with a post such as this:
Comfort Keepers of (city/state) is celebrating 20 Years at our Open House event! #CK20Years
After the Event
: Share standout photos of attendees
Facebook Live: Capture the excitement with live video (DISCLAIMER
: Ensure that anyone who is video-taped has signed...