Don’t Forget to Use New Social Media Graphics To Connect with Family Caregivers
As the holiday season comes to a close, now is the perfect time to connect with family caregivers. Be sure to use the newly developed family caregiver social media graphics, in conjunction with the “Caring for You, Caring for Others” guide.
Available for download today, these family caregiver social media graphics are a set of eight beautiful photos and inspirational quotes about caregiving and self-care. Each one can be uploaded as a picture to your social media platforms (Facebook, Twitter, Pinterest) and emphasizes the need for caregivers to take time for themselves to head off compassion fatigue. At the same time, the graphics also help to promote your office’s respite care services. To download the graphics, just go to CK Brand > Digital > Banners, then filter by “Inspirational Quotes.”
The Family Caregiver Guide (available for download under CK Brand > Programs > Quality of Life, then scroll to “Caring for You, Caring for Others”) offers additional digital content that you can present to family caregivers to help them navigate through the ups and downs that come with caring for a senior. Tackling issues like care preparation, respite care, finances, family communication, and compassion fatigue, the guide is an ideal resource for potential clients who are in the early stages of exploring care.
If you didn’t have a chance to participate in the webinar explaining the guide and the ways it can be used, you can find it by going to CK Brand > Archives > Webinars. While you’re there, you can find our other digital guide webinars, as well as our Social Media Training webinar that offers strategies and tips for making the most of the digital guides on social media.
Do you have questions or comments about the National Brand Fund’s digital marketing materials for franchisees? Contact Saudia Gajadhar, U.S. Director of Marketing, at SaudiaGajadhar@ComfortKeepers.com.