February News You Can Use: Available Next Week
The February issue of the News You Can Use (NYCU) e-newsletter in Constant Contact® will be available next week for you to send to your referral sources. February’s topics will include heart disease, age-related macular degeneration, and eating disorders in seniors. One thing to note is that we have modified the content slightly so that they are more conversational and shorter in length.
Where to Find the February Issue of NYCU
Constant Contact subscribers can find the ready-to-modify newsletter in the email drafts folder of their accounts. (Get a free 60-day trial here.) Non-account holders can download the Word version of articles from CK Brand > PR > News You Can Use. New issues are released about a month prior to the target publication month. In this instance, the February issue is being released next week to give you time to include it in your media plans.
New to NYCU? Here’s How to Use It!
If you haven’t used the NYCU before, this is an excellent way to stay in contact with your referral sources and show them that you are an expert in your field. NYCU can help them think of you when they are looking for care options for their clients. The NYCU comes ready made with three senior topic articles, and it is easily modifiable so you can add a personal message, promotions, or information about your office. You can even add a link to your customized digital brochure so readers have information on Comfort Keepers® right at their fingertips (see Comfort Keepers’ Digital Brochure: How to Use It.)