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CKFI's Weekly Newsletter

Sales + Marketing | 03/06/2015

Introducing the Comfort Keepers®’ Digital Brochure

Win your clients and referral sources with the new, interactive, digital Comfort Keepers®’ brochure! This brochure is designed to be used across different digital devices, making it easier than ever for you to get the word out about Comfort Keepers. It’s even customizable so that you can include your local office information, including live links to your local website. The brochure presents all of the core material found in the Comfort Keepers’ sales literature, with the option of adding (or excluding) any combination of the following content:

  • Personal care services
  • Companion services
  • Private duty nursing
  • SafetyChoice® product information

See the interactive version of the brochure here (you may need to download the file depending on your browser settings), or find it on CK Brand > Literature > Brochures. While we have designed the brochure so that it is ready to use, we highly encourage you to have the brochure customized for your local office.

Because there are many customization options with this brochure, we have created a special Digital Brochure Customization Request form that will be more efficient than the existing Marketing Requests form, which handles more limited changes. You can access this form to send in your customizations here.  The Digital Brochure Customization Request form is also available on the Member’s site home page, and on CK Brand > Literature > Brochures.

Due to the expected volume of customization requests, please allow CKFI up to three weeks to complete your request and send it back to you. CKFI has employed additional personnel to assist with the customization process so that we can get your orders out to you as quickly as possible.

CKFI will email your finalized, personalized brochure to you along with instructions on how to embed your brochure on your website and in your email signature. You can also email it out as a standard attachment. We will also include tips and best practices for making the most of this new asset.

CKFI is very excited to bring you this valuable tool, and we thank you in advance for following the ordering process to ensure a smooth execution of the brochure for everyone.

Please direct questions about the digital brochure to Kimberly Epple, Senior Director of Marketing and Advertising, at KimberlyEpple@ComfortKeepers.com.

9 Comments

USER COMMENTS

  • deborahcolebank@comfortkeepers.com

    Any opportunity to edit some of the statements to conform to individual office specifics, i.e. state rules, etc.? Examples:
    On the 20 question checklist the first question asks “Is there an opportunity to meet caregiver prior to receiving the or her services?’ Can this be deleted?

    Under Financial Considerations “Medicaid may cover some in-home care services” Can this be deleted? This does not apply in our state.

    Under Home Safety The photo of the PERS is one of the old boxes. Can we get a photo of the new equipment?

    • Kimberly Demaree-Epple

      Thank you for your comments. The digital brochure will evolve over time. For now, though, it is not able to have multiple one-off versions to meet individual requests.

      Terry Carity will reach out to you to address how we can disclaim the Medicaid concern.

      We selected the PERS unit because it is the box that is used in conjunction with the Alzheimer’s support.

    • Kimberly Demaree-Epple

      Thank you for your comments. While we do envision an evolution of this initial brochure, for now we cannot customize it beyond the back page. Terry Carity will reach out to you to discuss your options.

      We did purposefully include that particular PERS unit, as it is used in conjunction with Alzheimer’s support.
      Thanks, again.

  • gailbagley@comfortkeepers.com

    I am excited we will have this new tool. Thank you for hiring additional personnel to handle our initial customization requests. Looking forward to learning how to best use this. Gail

    • Kimberly Demaree-Epple

      Thanks for your comment! We look forward to seeing it be utilized by all the owners.

  • JorgePreciadoJr@ComfortKeepers.com

    Looks great, we’re excited to use this! Do we know if the digital brochure has been tested on different mobile operating systems to ensure it works for all?

    • Kimberly Demaree-Epple

      Thank you for your comment. We have tested it across all different operating systems and mobile devices. The responsiveness is dependent on each individual’s preferences and settings, so it will not necessarily perform the same across each one. When we send the final file, we will include a “Best Practices” page as well.

  • Robyn Maxfield

    Thank you for all your hard work on this Digital Brochure. I appreciate that you allow space for multiple office locations to be listed. This allows me coverage for my satellite office locations, as well as my main office.

    • Kimberly Demaree-Epple

      Thank you, Robyn. I am glad you find it useful!
      Best,
      Kimberly

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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc. |  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.

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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc.
  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.