Have a question about the Friday Flash? Email Us >>

CKFI's Weekly Newsletter

Sales + Marketing | 03/20/2015

Advertising to Reach Wider Audiences

New and exciting changes are taking place during the 2015 second quarter media plan. After a strong first quarter, the National Brand Fund (NBF) committee has made a number of strategic modifications to the national advertising campaign to keep the momentum going and get maximum national exposure for the Comfort Keepers®’ brand.

We’ve made changes to the weeks we’re on air, the networks and stations where the advertisements will be featured, and the time of day the spots will run. These tweaks will help put Comfort Keepers® front and center with our target audience so they think of us when they are considering home care. To find out exactly what’s in store, visit Members > Administration > National Brand Fund.

If you have questions about the national advertising campaign, please reach out to the NBF committee chair, Itay Shalev at ItayShalev@ComfortKeepers.com.

9 Comments

USER COMMENTS

  • fremont@comfortkeepers.com

    Can you give details on what defines a “strong first quarter”?

    • Kimberly Demaree-Epple

      Hi,
      Now that we have a year of advertising behind us, I often look at how we performed in the current period vs. the previous year. This allows me to see if we have optimized the campaign and its performance.

      A summary of how January through March preformed will be posted in early April for everyone’s review.

      Thanks,
      Kimberly

  • Tim Paul

    so can you share with us:
    what networks
    what programs we will adv. on
    when these will happen

    • Kimberly Demaree-Epple

      Hi,
      We will be running on the following networks: USA Network, Hallmark Channel, Fox News. Additionally, we will also be airing our spots on local channels during the evening news. Our spots will run during the daytime and early evening. This new media plan will begin April 6th.

      Because of the way we buy the media (national cable) I cannot provide precise programs that will air on spots.

      Please feel free to contact me directly if you would like more information. (KimberlyEpple@ComfortKeepers.com)

      • nickmiller@comfortkeepers.com

        I would like more information on the local channels we will be airing commercial on. Thank you.

  • donaldlalonde@comfortkeepers.com

    Regarding “Going Unwired”, the graphic shows a couple of stations in varius cities that will be covered. What are the participating stations in Houston?

    Thanks.

    Don Lalonde
    CK867

    • Kimberly Demaree-Epple

      Hi,
      Thank you for the comment. Unwired partners with with multiple stations in every market, and the spot could run on any station that has inventory. It will be your main local stations. I am checking to see if there are any stations that are not part of that partnership. I will follow up with you directly.

  • cupertino@comfortkeepers.com

    If there was such a “strong performance” why was there need to make changes? What was the strong performance? What data you have to support there was strong performance?

    Also in the previous updates, you have raised a number of issues that you promised you were “going to resolve” in the coming weeks, etc. Such issues as technology issues with Call Source and Spam problems. You never really came up with any in the subsequent updates on how these issues were addressed or resolved.

    • comfort_admin
      comfort_admin

      Hi,

      We look at system-wide revenue and growth to help determine the success of the campaign. The brand fund is a national campaign and is read at a national level. In regard to the spam problem, we deployed a solution last week. We continue to look for new opportunities for call routing.

      Thanks,
      Patrick

Footer Text

CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc. Site Map  |  Terms & Privacy  |  Site Designed and Developed by Oxiem Interactive.

Footer Text

CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc. |  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.

Footer Text

CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc.
  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.