Advertising to Reach Wider Audiences
New and exciting changes are taking place during the 2015 second quarter media plan. After a strong first quarter, the National Brand Fund (NBF) committee has made a number of strategic modifications to the national advertising campaign to keep the momentum going and get maximum national exposure for the Comfort Keepers®’ brand.
We’ve made changes to the weeks we’re on air, the networks and stations where the advertisements will be featured, and the time of day the spots will run. These tweaks will help put Comfort Keepers® front and center with our target audience so they think of us when they are considering home care. To find out exactly what’s in store, visit Members > Administration > National Brand Fund.
If you have questions about the national advertising campaign, please reach out to the NBF committee chair, Itay Shalev at ItayShalev@ComfortKeepers.com.