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CKFI's Weekly Newsletter

Topic: Marketing Materials

Sales + Marketing | 09/22/2017

Reach Hispanic Prospects with Translated Support Materials

According to recent census data, the U.S. now has more Spanish speakers than Spain – and it’s expected that by 2050, more than 138 million Spanish speakers will be living in the country. What does this mean for Comfort Keepers®?

If equipped with the proper resources, it represents an extraordinary opportunity for us to reach the fastest-growing ethnic segment in the nation. Now is the time to build your strategy for reaching those in the Hispanic community – and having materials that reflect the Spanish language is a foundational component of your approach.

To help support this goal, we have developed Spanish-translated assets, most of which can be found at Divvy by Alexander’s, under Spanish Materials. Once there, you’ll find the following pieces:

CCF700-14S: Client Care Agreement This is a three-part form with sequential numbering. The back of the form contains Terms and Conditions of Agreement. White for office use, Yellow for CKFI, Pink for client.

 

SCB001S: Core Services Brochure Formally known as the “main” or Interactive Caregiving™ brochure, this provides an overview of Comfort Keepers’ services. You can customize both your local office’s information and service offering.

 

SCB002S: 20 Questions Brochure With customizable select questions and answers, this is a great tool for referral sources and consumers who are evaluating options.

 

SCS029S: grandPad – Keeping Everyone Connected Makes Life Better This two-sided sell sheet explains the benefits of socialization by use of the Comfort Keepers’ grandPad senior tablet. Use in conjunction with the grandPad, which now offers access to Spanish services and software for all users!

 

KCSB001S: Services Brochure for Kaiser Clients Similar to our “main” brochure, this provides Kaiser Permanente clients with an overview of Comfort Keepers’ core services. Note: This brochure will only show under the “Spanish Materials” section of Divvy if you are a Kaiser Permanente member.

Additionally, you can find two other translated pieces on Members > Client Care > Forms > Client Care Forms:

The HIPPA Notice of Privacy Practices form The Client Conduct, Rights, and Responsibilities form

We will continue to support the goal of expanding our reach and connecting Spanish speakers with the Comfort Keepers brand, so be on the lookout for...

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Reminder: New Digital Marketing Materials Available Now On CK Brand!

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From Head to Toe: New Digital Marketing Materials & Training from the National Brand Fund

The National Brand Fund (NBF) Committee and CKFI have been working this year to provide...

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Patriotic Web Banners Now Available on CK Brand

With Independence Day just around the corner, you may be looking for ways to promote...

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Comfort Keepers®’ grandPad® Materials – Available Now on CK Brand!

Are you looking for new ways to promote the Comfort Keepers®’ grandPad® senior tablet as...

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Moment by Moment: New Digital Marketing Materials & Training from the National Brand Fund

As CKFI and the National Brand Fund (NBF) Committee work together to provide you with more training and digital content marketing pieces in 2017, we’re pleased to announce that a new resource is now available for download – Moment by Moment: A Practical Guide to Helping Seniors Enjoy the Best Quality of Life at Home. With Moment by Moment (now available on CK Brand > Programs > Quality of Life) you...

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Make an Impact with New Marketing Assets – Now Available!

CKFI has developed several new assets for you to use in your local marketing efforts. Providing Care for Those with Parkinson’s Sell Sheet This double-sided sell sheet describes how our Comfort Keepers® can assist clients who are managing the challenges of Parkinson's disease. Available at Divvy by Alexander’s. Comfort Keepers®’ grandPad® Senior Tablet Program Materials Want to advertise grandPad in your local markets? Now on Members > CK Brand > Programs > grandPad, you...

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Preview the December News You Can Use Starting Next Week!

The December issue of the News You Can Use (NYCU) e-newsletter in Constant Contact® will be available next week for you to send to your referral sources. Our topics will include information on senior bladder incontinence, the dangers and prevention of overmedication in seniors, and what you need to know about putting your loved one’s affairs in order in the event of a medical emergency or toward end of life. Where to Find the December Issue...

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Preview the November News You Can Use Starting Next Week!

The November issue of the News You Can Use (NYCU) e-newsletter in Constant Contact® will be available next week for you to send to your referral sources. November is “National Alzheimer's Disease” and “Caregiver Respite” Month, so our topics will include helpful tips on discussing Alzheimer’s with a senior loved one, and the value of respite care. Also, since November 11 is Veteran’s Day, we will feature an article about the many benefits and services...

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One Week Remains: Order your 2017 Comfort Keepers® Calendars by Friday, September 9!

There’s only one week left to order – and shipping is FREE! Don’t miss out on this prime promotional opportunity with the 2017 Comfort Keepers® calendar from Divvy by Alexander’s. Some items to note about the calendar: It’s the same cost as last year, just $1.99 each (minimum quantity: 100). You get FREE SHIPPING! This 14-month calendar is perfect for clients, referral sources, and employees. It features scenic, 4-color photographs with Comfort Keepers imagery as insets. ...

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Dress Up Your Office with Customized Comfort Keepers® Window Perfs

Make a lasting impression on everyone who visits your office by dressing up your windows with custom window perfs from Divvy by Alexander’s. CK Franchising has already tested them at our office and in our Oklahoma locations, and we are very happy with the outcome. These great-looking window perfs feature Comfort Keepers® imagery, and can be customized with logos and text. Cost is just $5 per square foot, not including installation. Here is how to get your...

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Now There Are Even More New Items Available at Divvy by Alexander’s

We are pleased to present several new additions at Divvy by Alexander’s. From the new 2017 Comfort Keepers® calendar to new materials that can help you with your recruitment efforts – be sure to check out our wide variety of must-have items that are now ready to order! Comfort Keepers® 2017 Calendar This 14-month Comfort Keepers® branded calendar features scenic views and insets of Comfort Keepers® caring for clients. The 11” x 19” size provides room...

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Choose Items that Help Promote Your Office’s Direct Phone Number

The last thing you want is for your existing clients or employees to forget how to contact your Comfort Keepers® office through a direct line. When they forget or misplace your office number, many will go to ComfortKeepers.com or find a pay-per-click ad that features an 800 number. When they call one of these numbers, the caller is transferred to RDI, the National Brand Fund’s call center, where a live answer agent will transfer him...

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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc. |  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.

Footer Text

CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc.
  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.