According to recent census data, the U.S. now has more Spanish speakers than Spain – and it’s expected that by 2050, more than 138 million Spanish speakers will be living in the country. What does this mean for Comfort Keepers®?
If equipped with the proper resources, it represents an extraordinary opportunity for us to reach the fastest-growing ethnic segment in the nation. Now is the time to build your strategy for reaching those in the Hispanic community – and having materials that reflect the Spanish language is a foundational component of your approach.
To help support this goal, we have developed Spanish-translated assets, most of which can be found at Divvy by Alexander’s, under Spanish Materials. Once there, you’ll find the following pieces:
CCF700-14S: Client Care Agreement
This is a three-part form with sequential numbering. The back of the form contains Terms and Conditions of Agreement. White for office use, Yellow for CKFI, Pink for client.
SCB001S: Core Services Brochure
Formally known as the “main” or Interactive Caregiving™ brochure, this provides an overview of Comfort Keepers’ services. You can customize both your local office’s information and service offering.
SCB002S: 20 Questions Brochure
With customizable select questions and answers, this is a great tool for referral sources and consumers who are evaluating options.
SCS029S: grandPad – Keeping Everyone Connected Makes Life Better
This two-sided sell sheet explains the benefits of socialization by use of the Comfort Keepers’ grandPad senior tablet. Use in conjunction with the grandPad, which now offers access to Spanish services and software for all users
KCSB001S: Services Brochure for Kaiser Clients
Similar to our “main” brochure, this provides Kaiser Permanente clients with an overview of Comfort Keepers’ core services. Note: This brochure will only show under the “Spanish Materials” section of Divvy if you are a Kaiser Permanente member.
Additionally, you can find two other translated pieces on Members > Client Care > Forms > Client Care Forms:
The HIPPA Notice of Privacy Practices form
The Client Conduct, Rights, and Responsibilities form
We will continue to support the goal of expanding our reach and connecting Spanish speakers with the Comfort Keepers brand, so be on the lookout for...