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CKFI's Weekly Newsletter

Topic: National Brand Fund

Sales + Marketing | 10/27/2017

New Social Media & PR Content: Lifetime Network’s Designing Spaces

Designing Spaces airing on Lifetime Network cable TV debuted an aging-in-place episode featuring Comfort Keepers® this morning at 7:30 a.m., and now we need your help sharing the news on Facebook, Twitter and in your local media.

Visit the Comfort Keepers Home Office Facebook and Twitter pages and share the posts about the Designing Spaces episode to your office and personal pages. And next week, be sure to check CK Brand to download a press release template you can use to alert your local media to the episode.

Did you miss the show? No worries. Check your local listings for a rebroadcast of the episode. If you’re attending the leadership conference, you can also stop by the Designing Spaces Preview Theater. Located in the Expo Hall, the theater is running the segment continuously, so you can drop by at your convenience. You can also visit the Comfort Keepers Home Office YouTube channel to view the show segment featuring Comfort Keepers.

For questions or comments, contact Bryan Huber, Global Director of Digital Marketing, at BryanHuber@ComfortKeepers.com.

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Sales + Marketing

Comfort Keepers® on TV! Catch Us on Designing Spaces on the Lifetime Network Next Week

Next week, on Friday, October 27 at 7:30 a.m. ET/PT, Designing Spaces airing on the Lifetime...

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Sales + Marketing

National Brand Fund – Impressions, Clicks, and Conversions Are Up!

More than two-thirds of the way through 2017, the National Brand Fund’s digital marketing campaign...

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Sales + Marketing

Have You Used the New Digital Marketing Guides?

It's hard to believe, but the holiday season is just around the corner and families...

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Reminder: Now’s the Time to Incorporate Digital Marketing Guides

It's hard to believe, but the holiday season is just around the corner and families...

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Sales + Marketing

“Friends. Forever. Always.” – The Final Chapter

The fourth and final installment in the National Brand Fund’s digital video series, “Friends. Forever. Always.” is now available on the Comfort Keepers® Home Office YouTube channel. Available here, Part 4: Together Again, completes the story of three senior women and a journey of friendship that transcends time, distance, and expectation. In the final installment of this four-part series, reunion day has arrived for the Jefferson High School...

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Sales + Marketing

Reminder: New Digital Marketing Materials Available Now On CK Brand!

Did you know there are new digital marketing materials available on CK brand that can help you and your marketing partner educate potential clients and position Comfort Keepers® as a trusted resource? Over the past several months, CKFI and the National Brand Fund have released two digital marketing guides, available for free to franchisees, that contain graphics, articles, statistics, games, videos, and more, all of which can be used separately or...

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Sales + Marketing

From Head to Toe: New Digital Marketing Materials & Training from the National Brand Fund

The National Brand Fund (NBF) Committee and CKFI have been working this year to provide franchisees with more training and digital content marketing pieces, and we’re pleased to announce a new resource is now available for download – From Head to Toe: A Practical Guide to Seniors' Mental Health and Well-Being. With the Mental Health Guide (available for download under CK Brand > Programs > Quality of Life > From Head to Toe), you have access...

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Sales + Marketing

Debuting Today: Second Video in “Friends. Forever. Always.” Series

The second video in the National Brand Fund’s digital video series, “Friends. Forever. Always.” is now available on the Comfort Keepers® Home Office YouTube channel. Available here, Part 2: The Invitation, continues the story of three senior women and a journey of friendship that transcends time, distance, and expectation. In the second installment of this four-part series, our friends - Mary, Helen, and Betsy - receive invitations to their 60th high school class reunion...

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Sales + Marketing

2017 Digital Initiatives Growing Opportunities and Conversions

Nearly halfway through 2017, the National Brand Fund’s all-in digital marketing efforts are creating new opportunities for franchisees. The NBF spend in 2017 has been concentrated on opportunity generation (80 percent) and split primarily among Google and Bing search, Google remarketing, Facebook, YP.com and others. Meanwhile, 20 percent of the NBF budget has been focused on recruiting efforts. Additionally, content marketing initiatives, such as the Quality of Life guide, upcoming guides, training webinars, podcasts and videos,...

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Sales + Marketing

Here’s a Behind-the-Scenes Look at the “Friends. Forever. Always.” Video Series

Take a Look Behind the Cameras! It’s almost here! The National Brand Fund’s upcoming digital video series “Friends. Forever. Always.” will be released in the coming days. As the final touches are put on the first video in the series, we wanted to share some behind-the-scenes photos from the video shoot. Click here to view the album! As you can get a sense from the production photos, “Friends. Forever. Always.” tells the story of three...

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Sales + Marketing

Download the Latest CK Franchise Insider Podcast Episode Today!

What if you had so many quality Comfort Keepers® candidates that you had a wait list? That’s the subject of the latest CK Franchise Insider podcast, featuring franchise owner and National Brand Fund/National Advisory Council chair Sheri Harvey, which you can listen to and download by clicking here! When you download the episode, you’ll learn all about Sheri’s method, which involves responding quickly, standardizing interviews and making fast hiring decisions. Combined, these tactics have...

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Sales + Marketing

Coming Soon: “Friends. Forever. Always.” Video Series

New YouTube Digital Video Series Coming from National Brand Fund! Delivering on its promise of providing more digital content, the National Brand Fund is excited to roll out a new video series in the coming weeks designed to boost the Comfort Keepers® earned YouTube presence and make an impression through paid pre-roll spots. “Friends. Forever. Always.” is a four-part YouTube video series that will demonstrate how Comfort Keepers helps seniors and their families enjoy happier, healthier lives....

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CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc. |  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.

Footer Text

CK Franchising, Inc. | 6640 Poe Avenue, Suite 200, Dayton, Ohio 45414 | Toll Free (800) 387-2415
Copyright 2018 CK Franchising, Inc.
  Site Map  |  Terms & Privacy
Site Designed and Developed by Oxiem Interactive.